Live games · Roblox
Find the Blippis, Obby Bods, and CoComelon: Play with JJ — built with Netflix.
I led production on Roblox experiences for globally recognised kids' brands — including Find the Blippis, Obby Bods, and CoComelon: Play with JJ, built in collaboration with Netflix. Several titles reached Roblox's Top 1,000, with more than 26 million plays combined.
Unlike broadcast, Roblox doesn't stop when you ship it — it's shaped by what players do after launch. I ran the full pipeline across distributed teams (design, dev, art, QA, live ops) and used player and gameplay data to drive a weekly content cadence that measurably improved retention.
My role: production leadership from concept through live operation, cross-brand coordination (including a Smurfs collaboration for the feature film launch), data-informed iteration.